Monday, July 18, 2011

What is Home Staging and Why Is It Important?

Moving on Monday

What is Staging?

Real estate staging or home staging, is the art of preparing a home for market to give the best possible first impression to potential buyers, resulting in a quicker sale and usually a higher profit.

It creates an inviting atmosphere for the buyers, which enables them to picture themselves living in that home. It is not interior decorating! It is thoughtfully playing up the features by rearranging furnishings, adding a few well placed accessories and condensing items to make the home more appealing to the prospective buyers.

Home Staging is more than just de-cluttering, it is merchandising a home's best features (much like a retail store), while downplaying the home's downfalls.

The good news is—most of what you need you already have in your home. It might just mean a better use of your items in different rooms.

Benefits of Staging

Staging helps your home stand out and presents it as move-in ready playing up the positive and playing down the less than perfect.

• Leaving your house “as is” will help sell the competition
• You will get more money from your home
• The longer your house is on the market, the lower the selling price
• It doesn’t cost anything (what you pay a stager is made up in increased value of home)

Typical homebuyers will make a decision about your house in the first 90 seconds and only spend 8 minutes on average looking at your home. MAKE EVERY SECOND COUNT.

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